Project Details

Create a sub-brand for Chanel that targets the independent millennial woman based on her desire to be everything; Confident, Sexy, Globally Conscience, and Feeling Good.

Chanel Fragrance Concept Plage Girl In Paris Creative Studio Atlanta Ad Agency
Chanel Fragrance Concept Plage Girl In Paris Creative Studio Atlanta Ad Agency
Chanel Fragrance Concept Plage Girl In Paris Creative Studio Atlanta Ad Agency
London Billboard Chanel Fragrance Concept Plage Girl In Paris Creative Studio Atlanta Ad Agency
Beach
Style

The London billboard concept. Because Chanel is based in Paris, it makes sense to cover other large European cities such as London with the campaign. We don’t want to leave out anyone who might absolutely LOVE Chanel Plage.

Liberating
Sexy
Confident!

Magazine Ad Full Page Chanel Fragrance Concept Plage Girl In Paris Creative Studio Atlanta Ad Agency
Romantic
Rebel

To celebrate the idea of the newly branded concept, we chose to think outside of the typical Chanel box and let the imagery take the viewer away to that special place. Plage is light and airy, perfect for the single (or attached) millennial woman who aims to be liberated, sexy, and confident at the same time.